Andreia is a strategic‑communications and public‑relations expert with 20 years of experience coordinating PR campaigns for leading brands at both local and international level.

She has deep expertise in strategic communication, public relations, and advertising, with a strong focus on developing and implementing integrated‑communication strategies. Her well‑crafted, results‑oriented campaigns have consistently boosted the visibility and reputation of the brands she has served.

Across the projects she has managed, Andreia has provided strategic counsel to companies in a wide range of industries, supporting complex organisational‑transformation processes such as mergers, acquisitions, market entries, and rebranding initiatives. She has led international communication and PR projects and has demonstrated the ability to tailor messaging in challenging and rapidly changing business contexts.

Today, Andreia oversees both internal and external communications for Impetum Group, supervising strategic‑communication and PR initiatives to ensure corporate coherence, strong brand reputation, and effective positioning in the private‑equity market.