Marketing

With more than 20 years’ experience in strategic marketing, growth leadership, and brand development, Ondina Olariu plays a pivotal role in professionalising marketing within Romania’s investment sector.
She currently leads marketing strategy for several private‑equity funds, helping to strengthen their positioning across the regional ecosystem.
Over the course of her career, Ondina has launched and developed more than 10 brands in both local and international markets and has spearheaded commercial initiatives in more than 15 industries across Romania and Central and Eastern Europe. Her expertise spans crafting investment narratives, segmenting investor audiences, and devising launch strategies for emerging investment vehicles.